Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how counted.org.uk ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Information: IP address, browser type, device type, and operating system.
- Cookies: Data stored locally on your device to enhance your browsing experience.
- Usage Data: Pages visited, time spent on site, referring website, and click-through behaviour.
How We Use Information
We use the information collected for the following purposes:
- To conduct analytics and track website performance using tools such as Google Analytics.
- To track affiliate commissions and referrals to partner casinos and betting sites.
- To improve site functionality, content, and user experience.
- To send newsletters and promotional communications (with your consent).
- To comply with legal obligations and prevent fraud or abuse.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour and site performance.
- Affiliate Tracking Cookies: Record referrals to partner betting sites and casinos.
- Marketing Cookies: Enable personalised advertising and retargeting.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impact site functionality. For more information, visit aboutcookies.org.
Third-Party Links
counted.org.uk contains links to external websites, including casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities. Gambling operators are regulated separately and maintain their own data protection procedures.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
- Access your personal data.
- Correct inaccurate or incomplete information.
- Request deletion of your data (subject to legal obligations).
- Restrict or object to processing.
- Data portability (obtain a copy in a structured, portable format).
- Withdraw consent at any time.
To exercise these rights, please contact us using the details provided below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained for the duration required to process commissions and resolve disputes. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us at:
Email: privacy@counted.org.uk
Website: counted.org.uk
We will respond to all data subject requests within 30 days in accordance with UK GDPR requirements.