How We Rate Casinos
At counted.org.uk, we evaluate every betting site on our top 50 list using a rigorous, transparent methodology. Our expert reviewers assess each casino across eight core criteria to help UK players find the safest and most rewarding gaming experiences.
1. Licensing & Regulation
Player safety is our highest priority. We verify that every casino holds valid gaming licenses from recognised regulatory bodies. We specifically look for:
- UK Gambling Commission (UKGC) – The gold standard for UK operators
- Malta Gaming Authority (MGA) – A respected EU regulator
- Curaçao eGaming – Acceptable for offshore sites targeting UK players
- Local GB licenses – Where applicable
We verify license validity, check regulatory history, and flag any sites with compliance issues or unresolved player complaints.
2. Game Selection & Software Providers
A great casino offers variety and quality. We evaluate:
- Slot selection – Range, RTP rates, and title diversity (classic, video, progressive)
- Live casino offerings – Live dealers for blackjack, roulette, baccarat, poker, and game shows
- Table games – Variations of blackjack, roulette, craps, and baccarat
- Software providers – Partnerships with leading developers (NetEnt, Pragmatic Play, Evolution, Microgaming, etc.)
- Game exclusivity – Access to proprietary or exclusive titles
3. Bonus Terms & Wagering Requirements
We scrutinise every promotion to protect players from unfair terms. Our review covers:
- Terms & Conditions clarity – Are bonus rules transparent and easily accessible?
- Wagering requirements – We flag unreasonable rollover multiples (typically 30x-40x is standard; 50x+ is high)
- Maximum cashout limits – Restrictions that cap winnings from bonuses
- Game restrictions – Which games contribute to wagering, and at what percentage
- Validity periods – Time limits to complete bonus conditions
- Bonus value – Overall fairness and competitiveness of offers
4. Payment Methods & Withdrawal Speed
Fast, secure transactions are essential. We assess:
- Payment options – Credit/debit cards, e-wallets (PayPal, Skrill, Neteller), bank transfers, cryptocurrencies
- Withdrawal speed – How quickly funds reach players (24 hours or faster is excellent)
- Deposit limits – Competitive minimum and maximum deposits
- Security – SSL encryption, PCI DSS compliance, and fraud prevention measures
- Withdrawal restrictions – Any unnecessary delays or fees
5. Customer Support
Responsive support is crucial when issues arise. We evaluate:
- 24/7 live chat – Real-time assistance availability
- Email support – Response times and quality of answers
- Phone support – Whether live phone lines are available
- Help centre – Comprehensiveness of FAQs and self-service resources
- Response quality – Helpfulness, professionalism, and resolution rates
- Multiple languages – Support availability in English and other languages
6. Mobile Experience
Modern players expect seamless mobile gaming. We check:
- Responsive design – Website adapts smoothly to phones and tablets
- Dedicated apps – Native iOS and Android applications (if offered)
- Game library on mobile – Full or limited selection compared to desktop
- Performance – Load speeds, stability, and user interface intuitiveness
- Mobile-exclusive features – Any unique bonuses or functions for app users
7. Responsible Gaming Tools
Player protection is non-negotiable. We verify the availability of:
- Deposit limits – Daily, weekly, and monthly caps users can set
- Loss limits – Spending restrictions on gaming funds
- Session time limits – Auto-logout features after set periods
- Self-exclusion – Temporary or permanent account closure options
- Cooling-off period – Mandatory breaks between gaming sessions
- Problem gambling resources – Links to support organisations (GamCare, Gamblers Anonymous, National Problem Gambling Clinic)
- Reality checks – In-game reminders of time and money spent
8. Our Rating Scale
Each casino receives a score from 1 to 10, based on the seven criteria above:
- 9–10 (Excellent) – Outstanding across all areas; highly recommended
- 8–8.9 (Very Good) – Strong performance; minor areas for improvement
- 7–7.9 (Good) – Solid offering; some notable strengths and weaknesses
- 6–6.9 (Fair) – Acceptable for most players; some concerns noted
- 5–5.9 (Average) – Below-average experience; caution advised
- Below 5 (Poor) – Significant issues; not recommended
Note: Casinos with UKGC licenses and excellent responsible gaming tools score higher. We do not recommend casinos with serious regulatory violations or unresolved player disputes.
All reviews are updated regularly to reflect changes in terms, services, and regulatory status. Our ratings are independent and not influenced by affiliate payments.